Lead Machine — Imbilla Digital Agency Handover

What it is

Lead Machine is an end-to-end system to capture, nurture and convert leads, and to see the return on every rand of ad spend. It is not a standalone product. It is Module 4 of NexusOS, the unified digital command centre at nexusos.site.

It sits inside NexusOS and draws on the same data integrations the platform already uses, including Google Analytics 4, the Google, Meta and TikTok ad APIs, and email. That shared foundation means the avatar, offers, funnel, CRM and reporting all run off one connected set of accounts rather than a stack of disconnected tools.

Ships as part of NexusOS. Lead Machine is delivered as Module 4 of the NexusOS platform, not sold or installed on its own. Access, billing and account connections are handled at the NexusOS level, and Lead Machine runs as a module inside that dashboard.

What it does

Avatar Builder

Define the ideal customer in detail so every offer and message is aimed correctly.

Offer Builder (three-tier)

Build a value ladder of offers, from entry to premium.

Funnel Builder (three-page)

Build a landing, capture and thank-you funnel without a developer.

CRM Kanban Board

Track every lead from new to won on a drag-and-drop board.

ROI Dashboard

See the return per campaign and per channel.

Ad-account connector

Connect Google, Meta and TikTok ad accounts.

Modules and features

Avatar Builder: define the ideal customer in detail so every offer and message is aimed correctly.
Offer Builder (three-tier): build a value ladder of offers, from entry to premium.
Funnel Builder (three-page): build a landing, capture and thank-you funnel without a developer.
CRM Kanban Board: track every lead from new to won on a drag-and-drop board.
ROI Dashboard: see the return per campaign and per channel.
Ad-account connector: connect Google, Meta and TikTok ad accounts.
Unified spend dashboard: all ad spend in one view, planned for the next sprint.

Who it is for

SMEs running paid and organic acquisition who want one place to capture, nurture and convert leads, and to prove the return on spend.

How it works

Lead Machine runs as a module within the NexusOS dashboard. It connects to the business's ad and analytics accounts, then walks through the same path a real acquisition effort follows. You build the avatar, set the offers and the funnel, capture leads into the CRM board, and read ROI back from the same data the platform already holds.

Connect the business's Google, Meta and TikTok ad accounts, plus Google Analytics 4 and email.
Build the avatar, the three-tier offer ladder and the three-page funnel.
Capture incoming leads onto the CRM Kanban board and move them from new to won.
Report ROI per campaign and per channel from the same connected data.

Status and roadmap

Lead Machine is in build as NexusOS Module 4. The current focus is the core builders, the CRM board, the ROI dashboard and the ad-account connector.

Next on the roadmap is the unified spend dashboard, which brings all ad spend into one view.