What it is
App Calculator is an interactive quote and estimate tool on the Imbilla Digital Agency website. A prospect chooses what they need across Imbilla's range of services, selects the options they want, and the tool returns an instant indicative price in South African Rand. It then captures the prospect's details together with their selections as a lead, so the agency can follow up quickly with an accurate proposal.
It was redesigned as a clean pop-up experience with verified lead capture into Brevo, so every estimate a prospect runs becomes a priced enquiry the sales side can act on.
It lives on the Imbilla Digital Agency website at imbilladigitalagency.com/app-calculator and is live and capturing leads today.
What it does
Returns an estimated project cost in South African Rand the moment a prospect makes their selections, with no waiting for a manual quote.
Lets the prospect choose what they need across Imbilla's range of services and pick the specific options that shape their project.
Runs as a tidy, focused pop-up on the website, keeping the prospect on the page and the journey simple.
Collects the prospect's details through verified lead capture, so each estimate becomes a real, contactable enquiry.
Pushes the lead and the prospect's exact selections into Brevo, ready for the agency's email automation to take over.
Shortens the distance from first interest to a priced, qualified enquiry, so follow-up starts sooner and warmer.
Who it is for
- Prospective clients who want a fast, no-pressure sense of cost without waiting for a manual quote.
- The Imbilla sales side, which receives a priced, qualified lead with the prospect's selections already attached and ready to convert.
How it works
App Calculator is a front-end calculator built into the WordPress website. The prospect makes their selections, the tool prices those selections and shows an estimate on screen, and on submit it pushes the lead and their choices into Brevo. From there, Imbilla's email automation takes over the follow-up.
- The prospect selects services and options inside the pop-up on the website.
- The tool calculates an indicative price in Rand and shows the estimate immediately.
- On submit, the prospect's details and selections are captured as a verified lead.
- The lead and its selections are handed off to Brevo, where the email automation picks up the follow-up.
Commercial
Pricing is presented to the prospect as an instant indicative estimate in South African Rand, generated from their own service and option selections, and confirmed by the agency in an accurate proposal during follow-up.
Status and roadmap
App Calculator is live on the Imbilla Digital Agency website and actively capturing leads, with each enquiry handed off to Brevo for automated follow-up.
Natural next steps are to tune the pricing logic as Imbilla's packages evolve and to tighten the follow-up automation so priced leads are worked even faster.