Case Study: Sbaya Mobile – Unlocking Explosive Growth with Targeted Google Ads

Imbilla Digital Agency partnered with Sbaya Mobile to develop and execute a high-impact Google Ads campaign designed to drive qualified traffic and increase sales. Our strategy focused on:

1. In-Depth Keyword Research:

• Targeting High-Intent Keywords: We conducted extensive keyword research to identify the most relevant and high-intent search terms used by potential customers looking for refurbished Apple products. This included keywords like “refurbished iPhone South Africa,” “cheap Macbook Pro,” “pre-owned Apple Watch,” and specific model names like “iPhone 13 Pro Max refurbished.”
• Long-Tail Keyword Optimization: We also targeted long-tail keywords, which are longer and more specific phrases, to reach customers with niche requirements. This included terms like “best refurbished iPhone deals in Johannesburg” or “refurbished Macbook Air with warranty.”

2. Compelling Ad Copy and Extensions:

• Highlighting Unique Selling Propositions: We crafted compelling ad copy that emphasized Sbaya Mobile’s key selling points, such as their competitive prices, quality assurance, warranty, and wide selection of Apple products.
• Using Ad Extensions: We utilized ad extensions like sitelink extensions, callout extensions, and location extensions to provide users with more information and encourage clicks. Sitelinks directed users to specific product categories, callouts highlighted key features like free shipping, and location extensions helped local customers find their store.

3. Landing Page Optimization:

• Creating Dedicated Landing Pages: We created dedicated landing pages for each ad group, ensuring that the landing page content aligned perfectly with the ad copy and keywords. This provided a seamless user experience and increased the likelihood of conversions.
• Optimizing for Conversions: We optimized the landing pages for conversions by including clear calls to action, compelling product descriptions, customer testimonials, and trust signals like secure payment badges.

4. Campaign Monitoring and Optimization:

• Continuous Performance Tracking: We closely monitored the campaign’s performance, tracking key metrics like impressions, clicks, click-through rates (CTRs), conversion rates, and cost-per-conversion.
• Data-Driven Optimization: We used the data to optimize the campaign continuously, adjusting bids, targeting, ad copy, and landing pages to maximize performance and ROI.
• A/B Testing: We conducted A/B testing on different ad variations and landing page elements to identify the most effective combinations.